Joe Button embraces the DIY fashion model and allows both men and women to design their own shirts and shirtdresses online.
Each shirt is created to the customer’s individual preferences and male customers can choose from one of four sizing methods depending on their time commitment. A lot of people find that the only problems with a standard sized shirt are that the sleeves are too short or the neck is too tight, so Joe Button developed a system where customers can start with a standard size and then tweak as many measurements as they like to fit their bodies. Joe Button’s blog is also a platform where customers can learn about style advice, what’s hot and celebrity styling with shirts & shirtdresses.
All of Joe Button’s cottons are sourced from Europe and start from $99 which is a lot cheaper than the price of an off the rack shirt of comparable quality.