Keeping Fit While Flying

If you often use your road warrior lifestyle as an excuse to avoid working out, a couple of airlines may have a solution for you.
Starting this month, Song, the new low-cost flyer from Delta (USA), will rollout its new in-flight workout program. For US$8 passengers will get an elastic band, a squeezable ball and a how-to manual with a workout designed by fitness guru Dave Barton.

Song isn’t the only airline aiming to keep you fit in flight. For the past several months Jet Blue has offered in-flight yoga, and more recently, Pilates (a workout program). What’s more, experts say that regular physical activity, especially on long flights, can help prevent deep vein thrombosis (DVT). Also known as “economy class syndrome,” DVT is a blood clot in a vein that can result in heart attack and stroke. The DVT risk increases when a traveler is immobile for long periods of time, and since he or she may or may not show symptoms, prevention is key. That’s why such in-flight workout programs are so popular!
Let’s Get Down To Business…
It is a smart concept to introduce an additional service on top of already existing services. In the case of Song Airlines, they have married in-flight workout services to their usual flight services, knowing that exercise would be very appealing for their globe-trotting customers who hardly have time for physical workouts. Do help to alleviate consumers’ concern for their health as well; incorporate such health-benefiting services in your business and you might just gain an edge over your competitors!
Related Ideas & Trends
Airlines Boosting In-flight Exercise [CNN]
Start-up Airline Has In-flight Workouts [Post-Gazette.com]