Kid-Tested, Mother-Approved

Entrepreneur.com: Parents weary of the bustle of day care, baby-sitters and carpools for their young children need only to look to the TeacherCare child-care and teaching program for some relief. Founded by Terri Brax, this service provides qualified teachers to work in people’s homes and serve as both teachers and caregivers.
Brax is familiar with the needs of working parents–she left her job as an account manager in the computer field because of her lack of child-care choices. With child care on the brain, Brax heard her best friend’s story of a difficult experience with a nanny. Her friend, in need of one-on-one child care for her son, eventually found a teacher who could care for him during the day while engaging his mind in learning activities. “When I’d visit her, both of our sets of children would light up,” recalls Brax, 42. “That was when the light-bulb moment happened. I realized that this is just wonderful for the children and for us as parents, and other parents and children would really benefit from this, too.”
After setting out to recruit teachers who were passionate about the concept, Brax found many eager for the one-on-one teaching atmosphere a home setting provided. And parents loved the concept right away–so much so that they became TeacherCare’s spokespeople, spreading the company’s message via word-of-mouth.
Kid-Tested, Mother-Approved [Entrepreneur.com]