Korean BBQ On The Wheel

Springwise: Restaurants on wheels have already come a long way, as upscale pizza, ice-cream and dessert trucks have joined the ranks of the Good Humor man and the hot-dog stand. Now the taco truck—a longstanding institution on the streets of LA—is getting a whole new spin thanks to Twitter and the infusion of some Korean spice.
Launched last fall, Kogi Korean BBQ takes the taste of Korean barbecue and melds it with the portability of Mexican tacos and burritos for a whole new category of delectable food. Kogi’s signature Korean short ribs taco, for example, combines marinated short rib trimmings with sesame-chili salsa roja, lettuce and cabbage tossed in Korean chili-soy vinaigrette, and cilantro-green onion-lime relish. Spicy chicken and pork tacos are also available, as is a version with tofu. That all sounds mouth-watering, of course, but at least as compelling is that the company sells its food primarily through two trucks that are always on the go to new locations in the Los Angeles area—to know where to find them, customers must follow Kogi on Twitter (and more than 7,000 already do).
Taco truck with a Korean twist, fueled by Twitter [Springwise]