Kraft & South Beach Diet

Business Wire: Kraft Foods, North America’s largest food company, will expand its alliance with The South Beach Diet and its creator, Arthur Agatston, M.D., by launching a broad line of new products under the South Beach Diet brand. The wide variety of products – offering delicious choices for breakfast, lunch and dinner, as well as snacking – will reach national distribution in spring 2005. The South Beach Diet line will include cereal, meal replacement and cereal bars, refrigerated sandwich wraps, frozen entrees and frozen pizza.
“My goal is to help change the way America eats, and these great-tasting, nutrient-rich products from Kraft will make it even more convenient for people to follow The South Beach Diet – whether for a healthy lifestyle or weight loss,” said Agatston. “While consumers’ interest in radical diet fads like low carb and low fat tends to rise and fall relatively quickly, their desires for new and better ways to maintain a healthy lifestyle and manage their weight still continue to grow. The South Beach Diet has long-term staying power and is clearly different – it’s a proven diet that focuses on eating the right carbs and the right fats, along with lean sources of protein, so people can enjoy many of their favorite foods while eating right.
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Kraft Introduces New Products for South Beach Diet; Eating Right for a Healthy Lifestyle, Weight Loss [Business Wire]