Look At Those Walking Ads!

Don’t be surprised to see models walking around London’s streets wearing small jackets that display light LCD screens prominently to understandably amused passer-bys. This brand-new “out of home, mobile, interactive media platform” called Adwalker is but the latest advertising idea to hit the United Kingdom.
The Adwalker, designed and created by a young Irish firm of the same name, combines the strengths of the latest advertising breakthroughs as well as traditional forms of the media, thus offering consumers an all-in-one solution to their promotion needs. Hey, if you can make use of the visual impact of TV and conventional outdoor advertisements, the engaging power of consumer interaction, the higher-than-average success rates of direct marketing, and the widespread accessibility of the Internet, you’ll have a winning technique to market your products and your brand!
How does the Adwalker works? It utilizes a LCD screen that is connected to the Internet, and this makes it possible to deliver dynamic sales messages in any location and to any group of consumers. This ensures highly relevant and targeted advertising to the target audience of Adwalker’s advertisers. Also, a small printer in the device can instantly print tickets or vouchers for the products being advertised. With such cool features, Adwalker can be used to deliver a wide suite of applications and services. Here are just some examples:
? Point-of-Sale: credit card and smart card transactions can be carried out via Adwalker anywhere.
? Interactive games and competitions: customised games can be played by the consumer on the Adwalker.
? Consumer data collection: consumer data can be easily captured on the platform and uploaded to a database for analysis.
? Information services: real-time information updates can be downloaded via the Internet.
? Multimedia messaging: SMS and MMS are supported by the Adwalker, allowing mobile phone interaction between it and consumers. (Source: Adwalker.com)

This cool concept has been licensed to outdoor advertising firm Poster Publicity, who serve clients like British Airways, Levi’s and Visa. (Source: Thisismoney.com)
Let’s Get Down To Business…
Don’t be afraid to try out new ways of interacting with your target consumer group. Yes, the crazy idea you have may not work, but who knows, you can just succeed simply because consumers notice your innovative and original way of reaching out to them!
Think interaction; traditional advertising media are limited to the delivering of your sales message to your consumers, nothing more. Only dynamic new forms of media can engage and interact with consumers effectively. Only active interaction allows for the tactical placements of ads for high impact targeting of key consumer groups.
Related Ideas & Trends
http://www.adwalker.com
http://news.com.com/2100-1041-5178017.html
http://jiad.org/vol1/no1/rodgers/