Love Fakes?

3392142923123.jpgIconoculture: As fakes become harder to spot – and more expensive – taking the low road has become more acceptable. And Millennials just love to make a stylish statement.
Dutch design boutique Mind What You Wear takes faux up a notch with its Fakewear line. The popular faux designer bags are labeled, in spray-paint print, “Fake.” Just so we’re clear about it.
The boutique’s Louis Vuitton knockoffs scream their black-market origins, while commenting on LV’s graffiti grab at street cool. And young consumers are finding the new faux refreshingly honest and… authentic (CoolHunting.com 4.7.05). Why? As founder Bea Correa puts it, “‘Fake’ has become one of the defining keywords of the current age.”
Is phony becoming tony? Yup, on-target rip-offs have become status symbols of their own. Designer Isaac Mizrahi explains, “It’s exactly the opposite of what you’re supposed to do, which is why it’s chic” (Departures.com 5/6.04). As fakes become harder to spot – and more expensive themselves – taking the low road makes for a smarter, sassier, and more acceptable trip.
Love Fakes? [Iconoculture]

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