USAToday: Old MacDonald isn’t the only one who has a farm. For one day only, so does McDonald’s.
The world’s largest fast-food company today is partnering in an unusual 24-hour tie-in with the year-old, wildly popular FarmVille social-media game and virtual world. Mickey D’s will sponsor the simulation game’s first branded farm in this alternate world. The lure for the game’s players: prizes. But the prizes aren’t things like coffee coupons or Big Mac discounts. They’re virtual, too.
McDonald’s puts its own farm, virtual prizes on ‘FarmVille’ [USAToday]
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