Every smart business has a web presence. A website and accounts on a couple of social platforms are no longer a luxury but a necessity. Unfortunately, too many businesses don’t keep them up to date or engage with their target market and are losing more than they could possibly know. Today we are diving into the world of content and how to stay relevant in a society that changes at lightning speed.
Make Management Easier
We highly recommend using a content management system, like Zesty.io, to save you plenty of time and energy. You can create an eye-popping website with an easy to use interface that doesn’t require a degree in CSS or HTML. You can create templates for blog or Facebook posts that your team can use to quickly create a campaign with. How about tracking those keywords? A content management system can help you track which ones work and which ones don’t, making it easier for you to eliminate the unnecessary and stay successful. Having everything in one place for your team is vital and keeps everyone on the appropriate task and makes planning future campaigns far easier.
Keep It Relevant
Your content needs to be fresh and engaging. If your website has the same content from when you launched ten years ago, people notice. Assumptions are made that you are not an active business or that you simply don’t care. By keeping it updated, your target market will be able to tell that you are an expert in your field. If you think blog posts have fallen by the wayside, think again! Blog posts allow you to teach the public about what you do and how much you know. If someone is spending their day researching the latest in eco-friendly flooring, they want to read about new information. Don’t get bogged down in industry-specific terms either. Personality and a conversational tone are going to keep the regular public interested and impressed by you. Also, remember that people skim rather than read web pages these days. This means breaking up the flow with sub-headers and lists to make their eyes stop and focus somewhere. If they really like what they see, they will go back to the beginning and read it fully. Relevant and knowledgeable content will attract new business and improve business branding.
Connect With The Competition
With up-to-date content, links to other sources is a fantastic way to build your SEO in a positive way. Links in your posts will increase your presence during searches and if you are linking to the right kind of source, can make you look even more like the expert. Imagine if you are in competition with Forbes or Business Insider. It’s kind of hard to pull their readers into your direction. However, if you use them as a credible source in one of your blog posts, you will appear in a search with them about the subject and can easily pull their reader to check your site out. That can lead to more sales in the long
Use Automation
Many content management systems offer automation to help save you time and energy. You can schedule all your blog posts to go live on specific dates and times so that you can work on other things when it goes live. It is also extremely helpful if you have noticed a huge uptick in website activity at 7 pm each night when you are home enjoying a family dinner. It isn’t just limited to blog posts either, social media automation is extremely helpful in announcing a new campaign or that new web content is available. Our only word of caution is to not rely solely on automation to connect with your target market. Find that healthy balance of interacting quickly and personally on social media and automatically posting updates when you are out of the office.
Content management systems are everywhere and easy to use. Trust us when we say that you will not want to use anything else!