Marketers: Use Blogs!

ECommerce-Guide: By now you’ve heard of blogs, or Web logs, and you think: blah, blah, blah. Digeratti diaries, mommy memoirs and political punditry abound. Who cares?
You should, because small business owners can use the same inexpensive, low-maintenance technology to market their e-commerce site — with no HTML coding required. By creating a blog, you can boost buzz for your brand in ways advertising can’t, and do it for as little as $15 a month.
“Blogs are a new marketing tool we can add to our box of traditional marketing strategies,” says Susannah Gardner, author of Buzz Marketing with Blogs for Dummies due out March 21st. “You have the ability to communicate one-on-one with customers in a casual way, and you can respond to timely events and maintain that community interaction on a weekly, or even daily basis. You can’t do that with an established ad campaign.”
Tell Me About It: How Blogs Can Work for You [ECommerce-Guide]