Marketing Air Fresheners

New York Times: College stinks. Just ask Emily Watson, a sophomore at Dartmouth, who sprays her dorm room once a week and her clothes two to three times a week with fresheners, usually in citrus or other fruity flavors.
Ms. Watson did not grow up using air fresheners, but a Febreze commercial two years ago changed all that. “If you’re in a frat basement or something, you kind of stink afterwards, and you want to wear your jeans the next day,” Ms. Watson said.
Younger customers like Ms. Watson are at the forefront of the boom in air fresheners, which have grown up since the first Air Wicks and Glade sprays hit the shelves two generations ago. Glade’s first sprays in evergreen and blossom scents appeared in 1956 and were marketed to suburban families as a way to banish cooking and tobacco smells. Since then, thousands of new products have made their debuts — plug-ins, fragrance fans, diffusers, flashing light shows — becoming pricier and fancier every year.
Sensing Opportunity in Dormitory Air [New York Times]