MarketingVOX: Creative outsourcing firm Aquent launched an online “reality show,” pitting five designers against one another to create campaigns in several specific fields. The work will be shown online and judged by the public, winnowing down the numbers to get to the one designer best able to tickle the fancies of the web visitors. The Studio Smackdown will run through February 22, starting off with designers Andy Kendig, Toni Greaves, Brady Kazar, Matt Loftiss and Colleen Madden. The five have been given camcorders so as to upload their “confessions,” as the work progresses.
Marketing ‘Reality Show’ Launches Online [MarketingVOX]
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