TrendWatching.com: UK-based Light Agency has introduced a Mars-branded widget that makes it possible to send real candy. The widget allows UK users of Facebook to choose from a range of Mars confectionery gifts from its Celebrate Sweet Shop online. To send one, they simply select a friend, add a message and pay for the gift via tokens or their PayPal account. A message is sent to the gift recipient requesting their mobile number, and a unique Celebrate Voucher ID and gift details are then sent to them via SMS text. To collect the gift, the recipient just visits one of more than 12,500 participating PayPoint retailers and shows the Celebrate Voucher ID.
OFF=ON [TrendWatching.com]
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