Iconoculture: Victor and Elvia Galindo first started selling chips and sodas to keep tire-shop customers out of the way. In 2004, Elvia turned that into a full-time restaurant.
While Victor specializes in hubcaps and shiny custom wheels, Elvia specializes in tamales and sincronizada, a quesadilla stuffed with ham, avocado, cheese, green pepper and tomatoes.
Now Victor’s Tires is more than a tire shop. It’s a place where neighbors gather to socialize and catch up.
A surefire way to build customer loyalty: Serve them good food.
Cars and food are staples of Latino culture.
Tires and tamales: The perfect combo [Iconoculture]
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