Media Immersion

The New York Times: All cities takes a toll, and at times all city dwellers have to take their leave. When life in Istanbul gets too stressful, people can head to the baths. In Rio there’s the beach. In Tokyo, though, the antidote to urban overload is more of the same. In the world’s most media-saturated city, people take a break by checking themselves into media immersion pods: warrens cluttered with computers, TV’s, video games and every other entertainment of the electronic age.
The Bagus Gran Cyber Cafés are Tokyo’s grand temples of infomania. Situated well above retail level, on the odd floor number where in Manhattan you might find tarot readers or nail salons, these establishments contain row after row of anonymous cubicles. At first glance the spread looks officelike, but be warned: these places are drug dens for Internet addicts.
The first Gran Cyber Café opened in 1999. Today there are 10, serving some 5,000 people a day. Each has a slightly different orientation — some are geared to teenagers, some to salarymen — but the atmosphere is the same throughout the franchise: equal parts lending library, newsstand, arcade, Kinko’s and youth hostel. An inspired extension of the basic Internet cafe, the Gran Cyber Cafés shift their meaning the more you study them, as if by a trick of their trademark low light.
In Tokyo, the New Trend Is ‘Media Immersion Pods’ [The New York Times]