Modern Kid

Iconoculture: Need another sign of kid-driven design? The Museum of Modern Art – a.k.a. design central – has created an in-house kids’ line of backpacks, lunch totes, and accessories called Modern Kids. The brightly colored goods are constructed of soft, textured materials and come with collectible cards, each profiling one of five “Modern Kids” who has a specific creative interest. Some items, like the backpack and sketchbook, include a display pocket: The budding Da Vinci can slip in a postcard showing MoMA art or fill the space with a personal creation. Oversize zippers sport loops big enough to take on multiple charms.
MoMA is the place to shop if your kid “prefers Picasso to SpongeBob,” and its growing sense of design may turn the playground into the Factory (NewYorkMetro.com 8.05). Museum stores now put stock in kid-friendly wares. Putting their style stamp on fine, kid-friendly design gives fashion-conscious parents a reason to buy.
CREATIVE PACKING [Iconoculture]