More Than Just a Silver Spoon

The New York Times: Babies wearing emeralds?
Well, why not? In the last year, two categories in retailing seem to be doing well: infants and luxury. Witness the success of Babies “R” Us, even as Toys “R” Us struggles. On the luxury end, see how Neiman Marcus’s sales and stock price keep going up and up.
So it figures that some entrepreneur – maybe more than one – would try to put the two categories together. Although products like cashmere baby quilts and sterling silver rattles have been around for a long time, several companies are introducing items to bedazzle the youngest prince or princess.
One brand, BabyGund, offers “birth diamond” necklaces, starting at $620; “baby blossom” earrings with emeralds, at $280; and tiny necklaces and bracelets with pink sapphire hearts for hundreds and thousands of dollars.
Born With a Silver Spoon? No, That’s So Ordinary [The New York Times]