Springwise: TRENDWATCHING.COM’s GRAVANITY trend is not exactly fading yet: every month, we receive spottings of new goods, services and experiences designed to make consumers feel like VIPs, if not guaranteeing them immortality. From MyTwinn dolls to the Reality Village (see this edition).
The most personal service spotted so far? CATGee, part of DNA Products, which lets ordinary folks capture and store their own DNA, for self discovery or for future generations. At a cost of GBP 19.95 (USD 36.80/EUR 30), customers preserve can their DNA on a CATGee storage card.
Each DNA snapshot consists of a unique series of numbers (a DNA code) drawn from analysis of certain key locations on personal strands of DNA. From this code, the company will also generate a unique DNA image. It comes embedded in a plastic ID card, as well as in full digital format so it can be used to personalize clothing, possessions, email messages and so on. Needless to say, CATGee is more than willing to do the customizing for you: on the website, t-shirts and mugs now await GRAVANITY stricken individuals. (Spotted by Aud Willcocks, Springspotter Network.)
Immortality guaranteed [Springwise]
My DNA
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