New Meat, New Business

Iconoculture: Consumers will soon be seeing some new names in the butcher case. The beef industry spent five years and $1.5 million studying the chuck roll, the area under the shoulder blade that’s normally turned into moderately priced steaks and chuck roast — and came up with five new products.
Country-style Chuck Ribs are boneless and best braised, like a short rib. America’s Beef Roast can be roasted in the oven and makes a great sandwich. The Denver has lots of marbling and is best cooked to medium-rare. The Sierra is similar to a flank steak and needs to be marinated for several hours before grilling or broiling. The tender Delmonico steak is best grilled or broiled.
Welcome to Flatiron Marketing 2009. More consumers are making their own dinners these days, and are seeking relatively cost-effective ways to enjoy a good steak by being educated about right cooking methods.
Meat market: Beef industry rolls out new cuts [Iconoculture]