Nike’s ‘Art of Speed’ Blog Experiment

Nike’s new ‘Art of Speed’ blog on Gawker.com is an experiment which you will want to watch closely if you’re an advertiser or marketer. For ‘Art of Speed’, Nike commissioned 15 talented young filmmakers around the world to interpret the idea of speed. Over the course of 20 days, the weblog will showcase these innovative directors, their short films, and the digital technology behind the scenes. The blog has since ended on 30 June, 2004.
The results of this teamup will reveal a lot about whether a mainstream marketer can marry its message to the hip content of a blog such as Gawker, and, in doing so, gain access to the influential, well-connected blogging community. And if Nike does succeed in getting its message arcoss, you should be serioudly consider weblogs as an effective medium of advertisng! At the very least, it should some low-level buzz for your business, so says Steve Hall, the publisher of the Adrants weblog.
Read: Nike Tries a New Medium for Advertising: The Blog [The New York Times]