Iconoculture: Target is one of the nation’s first major retailers to bring back an old-fashioned form of credit: store-branded plastic that can only be used at Target stores and Target.com. The new credit card will not be branded nor processed by Visa.
The retailer has been the third largest issuer of Visa credit cards and now has more than 23 million in circulation. Customers with Target-branded Visa cards will continue to be able to use them anywhere that Visa is accepted. Target financial services executives say they have a lot of test data suggesting that customers spend more with store-exclusive cards than with the more flexible Target Visa.
Target spearheads a new trend: Plastic without Visa [Iconoculture]
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