Springwise: Italian 2Spaghi.it has launched the SpagoGuida 2011, a physical directory of restaurants that links to online reviews.
The guide is available from the company’s website for EUR 15.90, and offers listings of over 1,000 restaurants throughout Italy. Each listing is provided with a QR code, which — when scanned by a smartphone with the appropriate software — links to that restaurant’s page on the 2Spaghi.it website. These pages are populated with user-generated content, providing the reader with the latest opinions from the 2Spaghi.it community and allowing them to provide feedback on their own experience.
Restaurant Guidebook Links Online Content for Fresh Revenue [Springwise]
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