Only I Have it

BizReport: Nike.com sells nearly 200 styles of sneakers for men and women — which, for some footwear fiends, apparently isn’t choice enough. In fact, the convenience of being able to shop online isn’t enough.
Enter NikeID.com, the Web site where you can design a one-of-a-kind shoe using dozens of colors and fabrics. Candy-apple low-tops with a lime-green swoosh? Caramel trainers with your initials embroidered on the back? Dream up combinations from the colors offered, click until you’ve got it right, and custom-made shoes can be delivered to your doorstep in about three weeks — for only $10 or so more than their non-customized counterparts.
While NikeID’s shoes have become must-haves among those with a sneaker fetish, they also herald a larger trend: the “just-have.” As in, just you have it.
Custom Sites Let Users Cobble Their Own Shoes [BizReport]