How would it be like to shop in a supermarket without bringing your wallet along?
A supermarket in San Francisco (USA), Pick n’ Save Metro Market, has recently joined the growing walletless world by introducing its customers to Pay By Touch, a new payment service that lets users purchase groceries with the touch of a finger. The one-time Pay By Touch enrollment takes just a couple of minutes. Shoppers scan their finger, enter a search code, swipe rewards cards and/or payment cards, and add their checking account information to build a personal Pay By Touch wallet, which is stored at secure IBM data centers.
The Pay By Touch finger scanning technology does not store actual fingerprints; instead, it creates a set of 40 data points that cannot be reverse engineered back to a fingerprint. Once enrolled – no matter what store or state they are in – customers can simply scan their finger and select a preferred payment method every time they pay.
Headquartered in San Francisco, Pay By Touch is a free consumer payment service that allows shoppers to pay for purchases using a finger scan to access their financial accounts and loyalty programs. With Pay By Touch, the checkout process is faster, more convenient, and more secure than other payment methods. It eliminates the need to present checks and IDs, credit, debit, membership, or loyalty cards at the point of sale.
Read: Pay By Touch launches at new Pick n Save Metro Market [Press Release]
Supermarkets of The Future [CoolBusinessIdeas Newsletter]
Pay By Touch
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