NetImperative: Search marketing agency Greenlight has launched a Pay-Per-Call service aimed at UK advertisers.
Pay-per-call is billed as an alternative to traditional pay-per-click search advertising.
The advertiser is only required to pay for the adverts that result in phone calls, in much the same way pay-per-click advertising only charges for visitors sent to a website.
Greenlight said the service could open up the search market to thousands of businesses which operate without a website.
Greenlight launches Pay-Per-Call service [NetImperative]
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