Pay Per Call Advertising

Small Business Trends: Pay-per-call is an advertising service that connects online searchers with your business by phone. You place an Internet ad, and Internet surfers who respond to the ad call you on the phone. You pay for the ads similarly to pay-per-click advertising, except you pay per phone call, rather than per click-through. As with any advertising, it is still up to you to convert the lead into a sale.
The image above shows a pay-per-call ad from a search I just ran a few minutes ago for “Cleveland web designer.” Similarly, I found listings for “Akron mortgage,” “Columbus home builder,” “Toledo florist,” and “Cincinnati auto repair.” You see a listing on the search page, with a telephone number underneath. When you click on the listing, rather than taking you to a website, it takes you instead to a second page with information about the business, its products and services, a telephone number, and business hours to call.
It seems like an excellent solution for small businesses, because more small businesses are prepared to deal with a phone call, than with an Internet lead.
Pay Per Call Advertising [Small Business Trends]