Driving in the winter season brings many concerns. For most Mums, the biggest concern is the children in the back seat. But if you’re faced with the school run, shopping, or a work commute, you don’t have a choice. Research from Michelin’s Road Usage Lab suggests some of those can be handled with Michelin’s total performance winter tyres.
Did you know that in the winter season, 95% of road accidents are not on snowy roads? There’s more: in one study from VUFO, 57% occurred when the road wasn’t even wet. What does matter is the temperature – cold weather causes rubber to harden, reducing grip. Cold weather tyres are specifically designed to reduce the impact of this hardening, maintaining good grip. That’s why it’s important to check you’re using the right rubber, whatever the weather forecast is.
Some people complain that winter tyres feel heavy and sluggish. Well, there’s a reason for that – you’re on snow and ice! And in such conditions cold-weather tyres perform much more efficiently than summer ones.
Take acceleration. Of course you’re careful about your speed in winter. But a winter tyre can get you up to speed much more efficiently than leaving your summer rubber on. Because on snow, a winter set gets you moving three times faster, thanks to better grip and low-temperature performance.
So whatever your driving tasks are this winter, check what’s on your wheels. Check out Michelin’s total performance winter tyres. Because every busy Mum needs the right tyres for the season.
If you’re intrigued by the difference winter tyres make, check out Michelin’s Road Usage Lab. The company from Clermont-Ferrand has been gathering knowledge about how we drive for 125 years plus… and it never stops. They’re uncovering fresh insights about how we really use our cars today – including the surprises above. How? By watching thousands of drivers each year, in hundreds of varied driving conditions, all over Europe. All with one purpose: to make your driving experience as safe as it can be. Read more at www.michelin.co.uk/michelin-total-performance