BusinessWeek: Remember when the ultimate in personalizing a gift was adding a monogram? Today inscribing initials on luggage or towels seems quaintly old-fashioned compared to what’s available on the Web. Thanks to improvements in software that display customized goods online, guide users through the selection process, and automate production, individualizing a gift has gotten far more sophisticated — and, dare we say, trendy — this holiday season.
Web Retailing Gets Really Personal [BusinessWeek]
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