Personalization Business

TrendBlog: It probably started in high school. You did not want to look like everybody else anymore. You colored your hair and decorated your jeans jacket. And now you can even customize your own sneakers on certain websites or at the NikeID-store (slogan: perfection is personal). We call this Personalization, a trend which, by now, is very grown up. It began with street wear and interchangeable color-parts for cell-phones. But over the last few years this movement became big time.
Gucci offers personalization of their handbags. At Giorgio Armani’s ‘Atelier’ you can get your very own garment for about $40.000. The kits from J Crew or Marks & Spenser allowing you to customize your jeans are a little cheaper.
Trend Update: Personalization Stores [Trend Blog]