Philips LED Concept Stores

cnet asia (crave): LED lighting products for the home are finally heading Asia’s way. The Ledino collection, under Philips, will be its hero product when the Dutch company sets up its first exclusive Philips Home Lighting Concept Stores in Singapore come January 2010. This will be followed by four more before end of next year.
This initiative is part of the company’s direction for the region, clearly to increase sales through retail and distribution via Philips-branded showrooms. However, these will differentiate themselves by being set up to simulate realistic home environments, rather than cramp every nook and crany of a store with light fixtures.
The aim is to improve the consumer shopping experience in picking the correct lighting product for the different home spaces, said its senior manager for Corporate Communications at Philips Electronics Singapore, Lim Bee Hong.
China, which opened its first Philips Home Lighting Concept Store last year, will have 80 across the Mainland by this year. India has 33 stores, while Thailand will be debuting its first one this month.
Philips to light up Southeast Asia with LED concept stores [cnet asia (crave)]