Polling in Online Ads

PointRoll, a provider of rich media marketing services, has launched a new polling feature called Pollster.
Pollster provides a unique tool for online advertisers to drive user interaction and gain insights to the minds of online community users. As online ads are viewed, Pollster instantly reports interactive survey results. Web audiences can respond to any number of questions regarding current events and issues, movies, brands, products, or even weigh in on upcoming events to instantly see how their answers compare to the larger online community.
The benefits of this new polling feature? Survey users have the ability to share opinions and attitudes, while advertisers can capture valuable information about brands, products and positioning.
Read:
Polls Show Consumers React Well to Pollster [Clickz Network]
Rich Media Vaults Some Polls [MediaDailyNews]