Premium Honey

Trendwatching.com: Get ready to welcome honey to the world of PREMIUMIZATION. Most supermarket honey is imported from China and Argentina, and/or blended from many sources, creating a homogenous taste. But, like water, marshmallows, and beer, honey is now striking back with a sweet vengeance, and artisanal honeys are on the rise. Since honey’s flavor and color are determined by the source of nectar, there’s a huge variety of very local and exclusive types of honey, with floral sources varying from tupelo gum tree and Tasmanian leatherwood to cranberry and orange blossom. The Savannah Bee Company, for example, sells its honeycomb jars with this awe-inspiring description: “Filled with honey equaling the life’s work of two bees, each golden cell brims with the concentrated nectar of thousands of rare and remote Georgia flowers.“
PREMIUMIZATION [Trendwatching.com]