Presents of Mind

Entrepreneur.com: Bored by the idea of giving her husband a traditional gift basket to celebrate his promotion, Kate Dyer-Seeley made her own by filling a sleek, plastic box with treats including brainteaser games, mints and other cool, fun items. When her husband took it to work, the box was such a hit that Dyer-Seeley, 29, and two friends, Karen O’Hollaren, 30, and Erin Cox, decided to make a business out of it together. (Cox left the company a year later.)
Initially, they worked out of Dyer-Seeley’s garage, and each invested $1,000. The three friends also attended gift shows to discover other amusing products-such as scented candles, games, gourmet food products and CDs-to include in the Urbanaboxes. For example, two current box styles are the Swank box, which offers a stainless steel shaker, martini olives and a jazz CD set, and the Baby box, which includes a lullaby CD, a baby massage book, a cotton blanket and calming tea.
Presents of Mind [Entrepreneur.com]