Pro Podcasting

IHT.com:The primarily amateur Internet audio medium known as podcasting took a small, hopeful step on Friday toward becoming the commercial Web’s next big thing.
That step was taken by Odeo, a five-person start-up that is based in a walk-up apartment in the Mission District of San Francisco and was co-founded by a Google alumnus. The company plans to introduce a Web-based system that is aimed at making a business of podcasting – the process of creating, finding, organizing and listening to digital audio files that range from living-room ramblings to BBC newscasts.
Audio files on the Internet are nothing new, of course. But the recent proliferation of iPods and other portable devices for storing and playing audio files has created a mobile audience on whom podcasters are counting to listen to much more than downloaded songs and the occasional audio book. In the United States alone there are more than 11 million people with portable digital audio players.
‘Podcasting’ goes professional [IHT.com]