MediaBuyerPlannet: Telemundo is increasingly incorporating products into the plot line of its telenovelas, and its newest deals are being made with manufacturers to develop brand new products for viewers to buy – products which didn’t exist before integration with the show.
The first products will be jewelry from the Richline Group. The jewelry will be worn by characters in at least 16 episodes of telenovela El Clon, the first of which will air on Telemundo on April 22. The jewelry is already available on the Telemundo website, reports The New York Times.
Another line of licensed merchandise, home decor products from Arrow Home Fashions, has been created and will begin airing in telenovelas as well as in the Telemundo morning show beginning in September.
Telemundo Creates Products to be Sold during Telenovels [MediaBuyerPlanner]