Pure H2O

Sephora.com: Antin has long required his model and actor clients to shower with bottled spring water the night before a photo shoot so their strands are in top condition for the next day—and free of what Antin says are the dulling and drying effects of tap water. So when Antin created his Jonathan Product hair care line, he used only de-ionized, purified water to offset the dulling minerals found in tap water. Now, Antin has taken water purification to the next level with the introduction of his Beauty Water™ Shower Purification System, a revolutionary water filter for your shower—and the closest you can get to showering with pure spring water short of a trip to the Rockies.
According to Antin and his team of researchers, tap water is loaded with chlorine, heavy metals, and other harsh chemicals that dry out the hair, strip the skin and hair of natural protective oils and prematurely fade hair color. This breakthrough water filtration system removes these damaging elements, rendering hair soft, shiny, and all the more manageable. “The biggest comment we get about the shower filter is how much softer it makes your skin and hair,” says Antin.
Besides improving your hair condition, the Beauty Water™ Shower Purification System may actually improve the quality of your shower: The actual filter attaches to your existing showerhead, and then a luxury showerhead attachment—complete with massage and water pressure variation settings—attaches on to that. The powerful purification filter is made of Amorphous Titanium Silicate, a potassium-charged mineral that’s coated with carbonized coconut shells. These two ingredients work together to remove synthetic chemicals and heavy metals like copper and lead, while a KDF-55 filter whisks away chlorine.
Jonathan Antin Brings Pure Spring Water to a Shower Near You [Sephora.com]