Pure Music Mobile

Maktoob Business: Samsung and Bang & Olufsen Inspire the world again with Serenata, the pure music mobile. Serenata is a music mobile phone focusing on sound quality and at the same time on bringing a more sophisticated lifestyle to the customers. To own Serenata is to enjoy the best possible music experience while you are on the move. Bang & Olufsen’s expertise in concept development, user interface experience, acoustic sound capabilities and design skills together with Samsung’s leadership in mobile phone technology, engineering and quality have realized a new way of combining unique music and mobile experiences for consumers.
“Since we started our first co-operation with Bang & Olufsen, we have only been confirmed in our belief that both companies share a passion for innovation and consumer-focused technology. Serenata is another example of new ways to think of the mobile phone. I’m proud to say that our customers can see a true innovation of music player and mobile phone as we have opened a new era of mobile phones with Serene two years ago”, says Geesung Choi, President of the Telecommunications Network Business in Samsung Electronics.
“We have high expectations to Serenata, as it is a result of our joint vision to constantly push the boundaries, and bring unique and exciting products to our customers”, states Torben Ballegaard Sørensen, CEO of Bang & Olufsen.
Serenata represents an innovative approach to a personal music player. Two companies’ astonish-ing technology and design bring the experience of digital music to quite another level for music fans on the move.
Samsung and Bang & Olufsen Inspire the world again with Serenata, the pure music mobile [Maktoob Business]