Iconoculture: Non-league Bromley Football Club players had Betfair QR codes shaved into their hair for their FA Cup first-round appearance as an advertising stunt for the online betting company. Spectators and TV viewers watching the South East London club’s game against League One team Leyton Orient could scan their smartphone over the scalp of any Bromley player to be directed to Betfair’s mobile site. Betfair sponsored outside bet Bromley to show its support for clubs outside the lucrative Football League and because the British public always loves an underdog.
QR code haircuts bring betting fun to British football fans [Iconoculture]
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