Read ‘News Express’ On Your Mobile

T-Mobile UK has introduced a new mobile newspaper service: News Express, which is delivered directly to customers’ mobile phones. News Express consists of four channels which carry a series of articles covering news, sports, weather and entertainment. There are two daily editions, one published at 8am and the other at 5pm, with additional ad-hoc breaking news updates throughout the day. All reports are accompanied by full-colour pictures, such as snapshots of David Beckham scoring with a wonderful free kick.
News Express is based on Macromedia?s Flash Lite 1.1 technology which enables subscribers to get ‘always-on’, instant access to news stories as well as easy navigation throughout all articles. Updates are made automatically via software that runs in the background; this means that subscribers can read information off-line without the fuss of having to connect and wait for a while for the latest news. The graphical interface of News Express is simple and easy-to-use – what subscribers need to do is simply to click on an icon to access the latest information. Indeed, much like Whopla! (the world’s first mobile magazine we described the other time), News Express is a revolutionary innovation which brings the power of a rich multimedia reading experience to the mobile phone.
Read: T-Mobile UK Press Release