Real Furniture; Real Ad

TrendBird: This week, Parisians and visitors to the city taking the bus will have a very different experience while waiting for their ride to arrive. From December 15 until the 21st, IKEA has tricked out the bus stops at 12 different stations throughout the center of Paris, focusing on areas that are heavily trafficked during the holiday season (such as the Champs-Elysées and the Latin Quarter). Sofas, shelves, lighting and decorations are now part of the trip.

The timing is good, too. Paris has been going through a bit of a cold snap; last week the biggest snow storm to hit the city in 23 years left 11 cm of snow on the ground and the city ground to a halt. But now that buses are running again, people will be able to wait in comfort, if not exactly warmth.

IKEA’s Creative Bus Stop Ads in Paris [TrendBird]

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8 thoughts on “Real Furniture; Real Ad

  1. Hi.Idea is very good but this photo is not from paris but from Turkey.because all adds at bus stop are in turkish.So I think Ikea will not make advetisment campaign in turkish at paris 🙂

  2. There are turkisch words on billboard. And i saw this billboard in Umraniye IKEA ,which is in Istanbul.

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