Rebranded Munch Seeds

Creative Match: An observational study and consumer workshops revealed just how peckish people get when they see and taste this delicious, healthy snack and Ziggurat Brands. The new Munchy Seeds tubs will be launched in September, feature a host of hungry birds created by hand models and a skilled body painter.
A toucan, goose and rooster appear to peck at the Munchy Seeds typography, which also features seed-shaped counters in the lettering. The Munchy Seeds branding also incorporates other hand-animals – zebra, horse and crocodile which unify the product range and ensure consumer recognition via the single creative idea. It has immediate impact, effectively disrupting the fast growing seed category. The branding works across all marketing collateral and will appear throughout corporate stationery and website communication.
Ziggurat and Munchy Seeds conducted workshops to understand the consumer’s mindset and category nuances, ensuring that the client and the agency shared an understanding for the brand’s essence and desired brand positioning. It was not surprising that the workshops revealed that many parents are increasingly health conscious, wanting to encourage children to eat nutritious foods.
Ziggurat rebrands Munchy Seeds [Creative Match]