Redbox DVD

KIOSK: In late May McDonald’s unveiled plans to bring a taste of Hollywood to Denver by offering new release DVD movie rentals for just one dollar per night, plus tax. McDonald’s, long recognized for successfully bringing together the elements of food, lifestyle, and entertainment, is installing fully automated Redbox DVD rental machines in over 100 restaurants throughout Denver, giving customers another great reason to visit The Golden Arches. At the same time, the company is experimenting with quick service ordering (QSO) kiosks at locations around the globe. In short, this quick service restaurant leader has gone kiosk crazy.
In Denver, customers can visit the Redbox DVD machines at participating McDonald’s and rent the newest DVD movies releases for just $1.00 per night, plus tax – with no membership forms and no late fees – and return the same movies at any participating McDonald’s Denver location. The latest new DVD releases are added to the Redbox DVD rental machines every Tuesday. McDonald’s is the first quick service restaurant to offer new DVD movie rentals to consumers, extending its legacy of introducing new and innovative ways to create relevant, satisfying, and unique customer experiences in its restaurants.
McDonald’s Reinventing Food Service [KIOSK]