With children quickly outgrowing their clothing, parents are frequently left with unwanted garments and the constant expense of having to buy bigger ones—not ideal given that Millennial parents are actively trying to buy fewer things in an effort to optimize their lives. Reshopper provides a solution by giving them a place to buy and sell their apparel, as well as other childrearing items like strollers and toys. Parents’ feeds are specific to their exact preferences, including the age and size of their children. The peer-to-peer marketplace is currently available for parents and soon-to-be-parents in Denmark, the Netherlands, and Sweden, and will be launching in the UK next.
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