Scent Branding

Times Online: The nostrils of consumers are to be assailed with a wave of artificial odours designed to lull them into parting with their money.
The smells, pumped into shops and the foyers of hotels, range from melon, which psychologists have found induces feelings of friendliness, to figs, said to be welcoming, and the invigorating whiff of lemons.
“Scent branding” is widespread in America and is now arriving in Britain.
Customers in Mothercare, the baby and toddlers’ shop, can smell its distinctive “soft” odour. The Sheraton chain, meanwhile, has begun to perfume the lobbies of all its British hotels with a chemical smelling like fresh fruit.
Crafty odours woo shoppers to spend more [Times Online]