Scrolling Belt Buckles

Independentcollegian.com: A new accessory has wrapped its way around the waists of New York City’s trendsetters.
Scrolling LED belt buckles in vibrant colors allow hipsters to display personalized messages in rhinestone-studded frames.
The battery-powered buckles hold six programmable messages of up to 512 characters, according to Alex Ressi, an online scrolling buckle distributor in Manhattan.
Some distributors sell entire packages, including the buckle, belt and batteries, while others sell only the buckles.
The buckles adorn waists from New York City to Los Angeles, and are sold on Web sites such as NYCScrolls.com or ScrollingBuckle.com.
The Independent Collegian met Ressi at Starbucks on the corner of 34th Street and 5th Avenue in New York City to discuss this growing trend.
Ressi, 28, founder and owner of NYC Scrolls, said he began selling the buckles in February after he saw a woman wearing one on the subway. Immediately noticing the product’s personalization and all-around fashion appeal, Ressi partnered with his girlfriend, Meredith Abreu, 28, to sell the buckles online a month after he first saw them, he said.
“It’s such a great product to really be seen and stand out,” he said of the buckles, which range in price from $29.99 to $59.99. “It’s just one of those things that lets your personality through, for good or bad.”
Scrolling belt buckles make ‘hip’ new trend [Independentcollegian.com]