Selling More Solar Panels

Solar panels generally consist of grids of raised black photovoltaic cells that are unfortunately aesthetically unappealing. Moreover, the installation of solar panels sometimes needs the roof to be puntured and the metal supports bolted, and this can void the roof’s warranty. As a result, solar panels are still not widely adopted in the US and other countries.
If that’s the case, making solar materials better-looking and easily-installed should be able to encourage many more homeowners to embrace solar technology. This is the strategy of solar vendor PowerLight. PowerLight’s PowerGuard rooftop system molds photovoltaic panels into roof tiles that can be snapped onto an existing roof without puncturing its surface. This extra layer is more visually appealing than standard photovoltaics, and adds two layers of insulation that can extend the life of the roof to 30 years, according to this article from Wired News.
If PowerLight’s thinking proves to be correct, the company stands to
gain a good share of the potentially lucrative solar market that is growing at a rate of 30% every year.
Read: Raise the Roof: Power Source [Wired News]