Spotted: new business idea of video marketing your home instead of the usual traditional way.
In truth, there may be many reasons why you would want to complete a quick house sale. Maybe you are bound by negative equity and desperately need to offload your home speedily? Perhaps you need to relocate and are required to find a buyer for your property as quickly as possible? It may even be that you are aware of recent market growth and remain keen to capitalise on this at your earliest opportunity. Regardless of your motives, however, you will need to be both proactive and creative if you are to distinguish your property in a crowded market.
One of the best ways to achieve this and market your home in 2015 is to use video marketing techniques. While online video streaming is set to supersede television viewing by 2018, the concept of video marketing is still used sparingly in the property market and therefore offers forward-thinking home-owners an opportunity to distinguish themselves. The challenge facing home-owners is how to do this effectively, with a view to minimising costs and engaging potential buyers in a way that encourages them to make an offer.
Firstly, videos should be compelling and capture the unique qualities of your home. Whether this means filming the picturesque landscape that surrounds your home or capturing its unique interior, the key is to use this visual medium to its fullest potential. Beyond this, it is also important to focus on the production quality of the video, as this must be of a high standard if you are to present your property in a favourable light. In terms of smaller details, you should also remember the importance of description when listing your video on sites such as Vimeo and YouTube, as this enables viewers to find it quickly and easily when searching for homes.
On a final note, there is also a unique opportunity to use video marketing creatively when selling your home. You can record a video that takes viewers on a virtual tour of the property, for example, affording them considerable flexibility when it comes to managing their time. If you do use the medium in this manner, it is crucial that you cover as much of the interior as possible and ensure that you optimise the space at your disposal.