Sheilas’ Wheels Coverage

TrendWatching.com: Oh, and let’s not forget about automotive insurance: UK-based Sheilas’ Wheels, a division of esure, launched in October 2005 to provide competitive quotes for women. Sheilas’ Wheels designed a policy for women, with features such as additional coverage for handbags and their contents up to GBP 300 if stolen or damaged while in the car, a 24-hour confidential counselling line for policyholders and the option to add other important services such as legal protection. Sheilas’ Wheels is currently taking on new customers at a rate of over 2,000 a week, beating its own growth targets for this stage by 60%. Like most of the other ideas in this briefing, the global market for services like this remains wide-open.
Female Fever [TrendWatching.com]