Shoe Dating aims to offer female customers dates as well as discounts on a pair of shoes. The promotion is being launched by Malaysian retailer Shoes Shoes Shoes in collaboration with dating site Lunch Actually and women’s radio station Capital FM. Men signed up to Lunch Actually are encouraged to select from a list of 20 shoe makes they would like their potential partner to wear. They also pick a percentage of the sale price they are willing to pay in return for a date, from 10 percent or more. When women purchase footwear from Shoes Shoes Shoes, they are matched with the men who selected their chosen pair and receive the promised discount after the first date.
Female shoppers matched up with dates when they buy a pair of shoes [Springwise]