Shop for Clothes at Home!

The days of driving into town, looking for a parking space, fighting with others for changing rooms, zipping in and out of new types of clothes, and eventually going home frustrated and empty-handed may be over. Now all you have to do is simply to pick up the phone and a personal stylist will appear at your home (or even your office!) with a set of clothes that suit you best.

This is the idea behind Topshop To Go, a revolutionary initiative of the London-based Topshop, the cutting-edge high street store. Indeed, living rooms and office spaces are the newest boutiques in the fashion scene.
This is how Topshop To Go works: Customers book an appointment with Topshop, giving its style advisors an indication of the types of clothes that they like, new fashion accessories they are interested in trying out, and the colours and sizes that suit their taste. Topshop then selects and brings suitable clothes to the customer’s home or office. There, Topshop’s style advisors present styling and fashion advice as customers try on the clothes. This personal home shopping service allows customers to try on clothes in the absence of harsh department store lights and long snaking queues for changing rooms. It’s the kind of personal service that has previously been reserved for high-spending designer shoppers or celebrities, but now everyone, including you, can get similar treatment. There is no charge for the service and no obligation to buy. Unfortunately, it is currently only available within London. (Source: Times Online UK)
Let’s Get Down To Business…
Just like Cereality (the cereal restaurant we featured in the last issue of our newsletter) which brings cereal-eating out of the house, Topshop has brought fashion retailing into the homes of the masses. The idea is to replicate the consumption of consumer goods and services which are traditionally consumed at home in an outdoors shopping environment, and vice versa for outdoor retailing.
This trend of home shopping is not only a form of entertainment, but consumers also appreciate the comfortable retail environment and sense of community it provides. The convenience it brings to the customers would also be a huge hit with them!
Related Ideas & Trends
Fast Food Cereal
http://www.topshop.co.uk/togo
http://www.timesonline.co.uk/article/0,,2104-1109835,00.html